Boris Litwin Jewelers is a 4th generation, family-owned, Cincinnati jewelry store. We are knowledgeable, passionate about what we do, and keep our business small on purpose.
Our inventory is carefully curated, from fun and trendy through fine. We see jewelry as more than a beautiful object that makes its wearer feel beautiful and powerful when we wear it, although it needs to be these things. Good jewelry design speaks of our times and lifestyle. Great jewelry designs transcend the here and now.
Grandpa Boris' bench is where, as a boy of 13, he began designing and crafting jewelry with his father, Akim. Their workshop was my grandfather’s bedroom on Richmond Street in the West End of Cincinnati. No fax machines, computers or the Internet—just great design and a strong work ethic.
In the early days, the focus was on manufacturing; only later was the retail end added. After some time, the focus of Litwins was purely retail.
So many things have changed in the jewelry business since the founding of the first Litwins store. Of course, there are lasers, CAD, and other fabulously precise tools today, but many of the same tools employed then are still used in making fine jewelry today.
When the Litwin family came to America, my Great Grandma Litwin, who had been a skilled polisher (a very important job in the jewelry factory) in Russia, stopped working and raised the children. My grandmother, Frieda Litwin, was tasked with wearing the fabulous jewelry my grandfather made for her. My own mother, Charlotte, wasn’t involved with the business either. Her business was organization work—volunteering and attending events. The business was left to the sons and the son-in-laws.
Things changed. My dad, Sandy Armstrong, insisted that I come to work at the store with him while I was in high school and college. I stocked merchandise, filed papers, operated the switchboard and ran errands. From that day’s perspective, I was doing women’s work, but I was really learning the business from the inside out.
After my brother’s death, my mom and I decided that we’d carry on with the store together. Mom insisted that I become the president and she the vice president, and she came to work almost every day thereafter—a true steady ender. Even my mom's sister, Aunt Phyllis Rubenstein, and her granddaughter, Jenny, have come to work through the years, not to mention my own daughter, Liz, and our ever-polishing and ever-photographing granddaughter, Annie. Litwin genes breed true!
Present Day Presence
In September 2003, after more than 100 years in downtown Cincinnati, the Litwin women made the decision to move the family business to the suburbs of Cincinnati.
While in many respects, our business is different today with Litwin women at the helm, enjoying all the modern conveniences, we are really about the same things: quality, style, and making people happy and proud to give and wear jewelry.